- Oversee and manage the call center, ensuring efficient inbound and outbound calling operations.
- Plan and execute lead generation events, including trade shows, expos, and community outreach programs.
- Conduct market research and analysis to identify new opportunities and trends in the home improvement industry.
- Collaborate with the outsourced marketing team to develop and implement marketing strategies.
- Monitor and analyze marketing campaign performance, making data-driven adjustments as needed.
- Manage the company's HubSpot CRM system, ensuring data accuracy and utilizing it for lead nurturing and tracking.
- Create and manage marketing budgets and allocate resources effectively.
- Develop and maintain relationships with industry partners, vendors, and suppliers.
- Lead a team of marketing professionals, providing guidance and mentorship.
- Prepare and present regular reports on marketing performance to company leadership.
- Stay up-to-date with industry best practices and emerging marketing trends.
- Develop and execute social media lead-generation strategies across platforms such as Facebook, Instagram, TikTok, and YouTube to name a few.
- Manage and optimize paid advertising campaigns on social media platforms to generate leads and drive engagement.
- Collaborate with content creators to ensure that social media content aligns with the overall marketing strategy.
- Monitor social media channels for brand mentions, customer feedback, and industry trends.
- Implement and manage search engine optimization (SEO) strategies to improve organic search rankings and drive lead generation.
- Execute paid search advertising campaigns (e.g., Google Ads) to capture potential leads actively searching for home improvement services.
- Conduct keyword research to identify high-potential search terms and phrases.
- Analyze website traffic and user behavior to optimize lead-generation efforts.
- Implement A/B testing and conversion rate optimization (CRO) techniques to improve website and landing page performance.
- Collaborate with the web development team to ensure the website is optimized for lead capture and user experience.
- Work closely with the sales team to ensure a seamless transition of leads and provide them with necessary lead information and insights.
- Explore and implement new lead generation technologies, tools, and platforms to stay competitive in the market.
- Act as a brand ambassador, maintaining brand consistency across all marketing channels and touchpoints.
- These additional responsibilities highlight the Marketing Manager's role in leveraging social media and search engine strategies to generate leads and enhance the company's online presence, further contributing to business growth and success.
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Proven experience as a Marketing Manager in the home improvement or related industry.
- Proficiency in using HubSpot CRM and other marketing tools.
- Strong project management skills with the ability to handle multiple tasks simultaneously.
- Excellent communication and leadership abilities.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Creative thinker with a passion for staying ahead of marketing trends.
- Ability to work collaboratively with cross-functional teams.
- Prior experience managing a call center is a plus.
- Availability to attend occasional evening and weekend events.
- Competitive salary. Base Salary and Commission.
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off and holidays
- Professional development opportunities
- Collaborative and supportive work environment
To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this position. Include any references or portfolio samples if applicable.
If you are a results-driven marketing professional with experience in the home improvement industry and a passion for driving growth, we encourage you to apply for this exciting opportunity. Join our team and help us transform homes and lives in Doral, FL.